Businesses That Need Video Marketing
Over 60% of businesses use video as a marketing tool, and 94% of marketers who already utilize videos intend to continue using them. In this digital era, video marketing is more important than ever. Videos can be used to stand out among competitors and translate a valuable message to viewers. Video content isn’t used by just marketers anymore; it has become a strategy utilized across all departments. In this blog, we’ll run through the top businesses that need video marketing and how it can get you ahead in your industry.
What is video marketing?
Video marketing is a marketing strategy that integrates video into your marketing campaigns. It involves videos that are designed to promote your business or educate your viewers. The most important thing to keep in mind when creating video content is your target audience. In order to attract viewers, your video should be entertaining and provide valuable information to the user.
There are various types of videos that can be designed to deliver specific content. Some examples include:
Webinar video
360-degree video
How-to video
Customer review video
Interview-style video
Personalized video
Product video
The type of video you choose to create will depend on the nature of your business and the style of content that best suits your objective. Despite the selection, you should focus on creating a high-quality film that has been thoroughly thought out and planned so that it appeals to your audience. Keeping that in mind, let’s go through industries that need video marketing and why.
Real Estate
Since the pandemic, the online real estate community has drastically changed. 50% of adult users rely on virtual tours in their research and decision-making process. Customers aged 18-34 are 130% more likely to book a place if there is a virtual tour. In addition, 67% of people want more businesses to offer virtual tours. What does this mean for you? If you are in real estate and have yet to take advantage of virtual tours or video marketing in general, now is the time.
Real estate agents have the option to create numerous videos that can significantly impact their success. Some examples besides virtual tours include agent profile videos and interviews, educational films or guides on subjects such as mortgages, or even step-by-step tutorials on the process of buying or selling a home. Be creative and make the videos engaging for whichever topic you choose.
Finance
Since the majority of banking and financial planning is done online, it can be difficult for customers to know what is happening with their money. Since trust is of the utmost importance in finance, implementing a video marketing strategy can be very beneficial. Live action videos with actors that demonstrate an emotional connection can give a personal touch to any type of financial company.
In addition, videos can be used to educate customers on how to use and save their money, covering topics such as paying off loans, down payments, or retirement savings. Videos are a great way to translate a complex message. Creating an easy-to-follow video with tips and tricks for consumers will develop a trustworthy and reliable image for your company.
Healthcare
The relationship between patients and medical professionals involves trust and transparency. There are plenty of opportunities for video marketing in the medical community to educate patients or explain answers to common questions. Video content can also be a great way to provide instructional films for patients on preparing for a procedure, pharmaceutical directions or rehabilitation exercises. Using those types of videos as part of your medical practice will not only leave a lasting impression on your patients but work towards gaining their trust, all while providing a better service.
Nonprofits
A non-profit organization operates for a collective public or social benefit. The great thing about this industry is that people want to hear your message and pay attention to your objectives. Therefore, creating videos that communicate what your organization does, how they’re doing it, and how the audience can get involved is a way to keep users interested.
Nonprofits can also create educational videos to explain their operations and how they function. It can be helpful to film interviews of employees or members of the community in which you are helping. Any of this content will show supporters what you’re working on and motivate others to get involved.
Perhaps most importantly, they are a vital fundraising tool. Of the people who watch non-profit videos, 57% will make a donation. Video can also be used to raise awareness through social networks such as Instagram, Facebook, and LinkedIn, where videos generate 1200% more shares compared to text and images combined. Video is an excellent way to communicate the right message to your audience, create a medium for engagement, and keep them involved in your organization.
Travel & Hospitality
The travel industry is a heavily service-based industry where visual content is the primary focus. Showcasing videos in travel and hospitality is essential. While pictures are effective at capturing a moment, nothing is quite like video content. The possibilities are endless, where you can film the dining experience at a restaurant, the beach at a resort, or popular tourist attractions. Utilize these videos across your platforms by sharing them on your website, social media pages, and email campaigns. Since competition in the travel and hospitality industry can be fierce, be creative with your film content and do things out of the ordinary! You’ll be guaranteed to capture the attention of viewers and keep them interested.
Manufacturing/industrial
The most personable way to humanize a corporation or product is to leverage video marketing.Take the client or potential investors on tours inside your facilities, educate the public on potential benefits, and give your company a human feel. It can be challenging to translate information on sensitive or dull topics, but viewers are much more inclined to pay attention to video messages than text.
Education
We’ve already emphasized the capabilities that video marketing holds in educating viewers. So why not utilize video marketing as part of a strategy to teach children! Educational tutorials are a great way to help kids learn while still having fun. If done well enough, they won’t even know that they’re learning at all. Many children are visual learners, meaning that they benefit most from a learning style where images, graphics, and videos communicate ideas. Anything from an animated film to a step-by-step tutorial will be helpful to a young child and provide a unique and effective way of learning.
SaaS
Software as a service (SaaS) is a software distribution model where a provider hosts applications available to end-users online. Some examples of Saas include Shopify, HubSpot, and Salesforce. What makes video marketing attractive in this industry is the ability to connect with your audience. Users will spend a short time on your site looking for information, and it’s essential to make a lasting impression in that time. A video is a quick and effective way to translate a message to the user and prove why your service is the best in the industry.
E-commerce
Electronic commerce refers to the buying and selling of services or goods using the internet. Online sales are quickly rising as more users are turning towards retail shopping online rather than offline. With the millions of shops that operate online, there is pressure to differentiate your company. Integrating a video marketing strategy into your business is highly beneficial since it increases the likelihood of a shopper making an online purchase.
Aim to create videos that close the gap between online and offline shopping. Users want as much information as possible on the product or service they’re purchasing, so use videos as a way to achieve this. Rather than a few images of a product, film a live video of how it looks from all angles in different lighting. Be creative with these videos, as the options to showcase your products are endless!
Video marketing is here to stay
More consumers are inclined to watch a video rather than read text, and so, video marketing can have a significant impact on the internet traffic your business will receive. Whether you’re in the medical field or host an e-commerce site, integrating video marketing into your practice will grab the attention of users long enough for you to translate your message. Use your creativity and take advantage of services that can help you film a video that you’re proud of.
FAQs
How often should I create new videos?
While the amount of videos your business publishes depends on your content and budget for making the videos, it’s best to post regularly. Your main objective is to keep your audience engaged in your company and obtain the highest return on your efforts; it’s better to maintain steady engagement rates. However, what’s most important is quality over quantity. The quality of your marketing is seen as a direct reflection of the quality of your product, brand and business.
What are other businesses that can utilize video marketing?
While we have listed several industries that can benefit from video marketing, countless more could integrate this strategy into their business. Some include event planning, advertising agencies, fitness training, music production, and public relations.
Should I invest in a professional videographer?
Creating video content will be highly beneficial in the long-term success of your business. However, it can be quite the undertaking to plan, film, edit, and produce video content, especially if you aren’t familiar with doing so. Hiring a professional videographer service will ensure the production of a high-quality video that is a perfect reflection of your business and its objectives.
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